I've been a structure nerd since kindergarten. My mum showed me the letters that I wrote as a kid — and they were bulleted. Looking back, it is no surprise that I ended up building a career out of implementing structures for teams.

What is surprising, however, is my journey to get here.

I started out in top marketing agencies, helping some of the world's biggest brands hold their market dominance. But as the campaigns got bigger, running them felt more like managing a supply chain than the creative work most people picture. So many moving parts to align — Strategy, Creative, Media, Publishers, Product, Channel — and for the multi-million-euro international campaigns I specialised in, the complexity multiplied.

That's how I became obsessed with the art of orchestration. I studied how knowledge moves through a team, why some groups seem to run effortlessly while others grind to a halt, and how to get good work done without getting on people's nerves. What soon became clear was this: organisations are like living ecosystems; strategy, people, tools, and process are all connected — and the magic is in how well they align.

Marketing was still interesting, but my curiosity around the management of people, task and knowledge has pushed me to pursue an alternative path.

I now focus on helping service-based businesses design and implement the systems that keep their work organised, predictable, and calm. I don't know where the path leads next, and I like it that way. Either way, my five-year-old self — the one who bulleted her letters — would be pleased.